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Special K + GIRL UP

8 out of 10 women feel they have not reached their full potential, according to new global research conducted and published by Special K®. To combat that and educate women about the importance of staying strong and healthy, Special K created the Shortfall Supermarket in NYC with ingredients and nutrients women are lacking.

Copywriter for in-store branding and copy only.

Art Director: Hannah Emmert

Content type: Experiential/in-store branding, OLV