Special K + GIRL UP
8 out of 10 women feel they have not reached their full potential, according to new global research conducted and published by Special K®. To combat that and educate women about the importance of staying strong and healthy, Special K created the Shortfall Supermarket in NYC with ingredients and nutrients women are lacking.
Copywriter for in-store branding and copy only.
Art Director: Hannah Emmert
Content type: Experiential/in-store branding, OLV