HEAD OF COPY AND CONTENT, THE FlEX COMPANY

2020-2021

As Head of Copy and Content at Flex, a leading period care brand, I led a high-performing team responsible for video production, social media content, and brand voice. With a focus on empowering women and challenging period stigma, I spearheaded the development of Flex's first commercial, managed agency partnerships, and played a pivotal role in expanding the brand's reach to a younger audience. My work at Flex was instrumental in driving audience growth through strategic content marketing.

My team on these:

• Producer : Lauren Steury

• Art director and prop stylist: Mallory Anita

• Videographer: Jaime Villa

• The TV commercials (Fishin’ Dad, Suze, Aunt Marie) were made in tandem with creative agency, VIA