HEAD OF COPY AND CONTENT, THE FlEX COMPANY

2020-2021

As Head of Copy & Content at The Flex Company, I led a team of 7 overseeing video production, social content, and brand voice for a period-care brand challenging stigma and building a younger audience. I managed a monthly budget of $25K across ad spend and production, shipping 10+ videos a month across a range of channels, and spearheaded Flex's first-ever commercial — including a placement that aired during Hulu's The Handmaid's Tale, Season 5.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Item description

  • Item description
A person's hands holding a black and clear silicone mask, a beige cloth with black stripes, and a small brown paper bag. The person is wearing a white hoodie with black writing and is sitting on a white chair. Overlayed yellow text reads 'SUSTAINABLE
Two people hold a magnifying glass and a small black telescope up to the sky, one with blue nail polish and the other with darker skin, with a background of a partly cloudy sky.
Close-up of a person's lower abdomen wearing a green ribbed tank top, with text overlay that reads "Earth to your vagina".
Assorted dietary supplements, including gummies and capsules, along with pill bottles and black measures, arranged on a white surface with gray foam blocks and tissue.
A collage of various digital posters and messages focused on topics like sex, period care, LGBTQ+ awareness, and empowerment. Includes images of a disco ball on skin, a person holding a speaker, and women smiling, with text about health, advocacy, an
A list titled 'For a Pool Day' including items: energy drinks, a flex disc, sunscreen with SPF, a beach bag, and a floatation device, all set against a blue sky background.
Person holding a pair of black and transparent respiration masks with a yellow caption that reads 'SUSTAINABLE PERIOD CARE FOR ALL PEOPLE'.