I care deeply about the craft—and the why behind it. My work always starts with understanding: the brand’s DNA, the cultural moment, the data, and the human on the other side. I’m drawn to complexity and love the challenge of making something meaningful out of something overlooked. And, I loved the EM DASH BEFORE AI EVER DID.

I’m a creative director who loves managing people as much as I love making the work. Nurturing talent, building trust, and teaching are a big part of my approach—and where I find the most purpose. The best ideas come when people feel safe to take risks.

I’m a Maine native and a lifelong learner—someone who finds inspiration as much in a good book or a long walk as in a brainstorm. I hand-paint my own cards, meditate daily, and find creative energy in everything from yoga to soup-making. Outside of work, I’ve published essays and short stories, created a web series on Vimeo, and am currently deep into writing my first novel (sigh, it’s hard). I love great television, messy characters, and stories make me — and the world — feel something — be emotions, a sense of activism, or just a general sense of wonder.