Keebler Crackers, Senior copywriter, EDELMAN

2015-2018

As Senior Copywriter at Edelman, I contributed to a groundbreaking holiday campaign for Keebler Crackers that targeted a younger, more contemporary audience. The concept, "Office Party," featured the beloved Angela Kinsey from The Office sharing her expert party planning tips with a comedic twist.

My role encompassed scriptwriting, pitching to the client, and directing on-set production. I also contributed to art direction, styling, and the development of engaging social content to amplify the campaign's reach. The resulting campaign was a resounding success, injecting personality and humor into the Keebler brand.