Copywriter, REI, Edelman

2016

As a copywriter at Edelman, I played a pivotal role in bringing REI's Force of Nature campaign to life. This groundbreaking initiative challenged the perception of women in the outdoors and aimed to create a more inclusive and accessible experience for all.

Recognizing the disparity in outdoor representation, we developed a comprehensive campaign that included social content, merchandise, print materials, and influencer partnerships. As the primary copywriter, I crafted compelling narratives that resonated with audiences and championed the campaign's core message of empowerment.

By working closely with the REI team, I helped to create a movement that inspired countless women to embrace the outdoors and redefine their relationship with nature.