Eyelove Art Project
To communicate the importance of eye health, Shire launched the Eyelove Art Project, an interactive, immersive event that took place on the Internet and in real life.
Using images of people’s eyes, we created one-of-a-kind works of art that inspired people to think deeply about how they were caring for their eyes.
Additionally, we launched an entire campaign around eyelove and loving what you can see with your eyes - thanks in part to Jennifer Anniston.
Copywriter for entire 360 campaign.
Content type: Digital, social, print, experiential, broadcast
See it in the world: