COPYwriter, Shire’s EYELove, edelman

2015-2018

Shire's Eyelove campaign was a groundbreaking initiative that transformed eye health awareness into an engaging and inspiring experience. As the campaign's lead copywriter, I played a pivotal role in crafting the messaging and narrative across multiple platforms.

The Eyelove Art Project, a centerpiece of the campaign, offered a unique and interactive way to connect with audiences. By transforming people's eye scans into stunning works of art, we sparked conversations about eye health and encouraged preventative care. This immersive experience, coupled with a comprehensive social media campaign featuring Jennifer Aniston, created a powerful and memorable impact.

The Eyelove campaign showcased the power of storytelling and innovation to drive positive change. By blending creativity with a critical health message, we successfully elevated Shire's brand and inspired audiences to prioritize eye care.