ASSOCIATE CREATIVE DIRECTOR, WATSON

2021-2022

The entertainment industry is undergoing a seismic shift, with at-home viewing redefining how audiences engage with content. At Watson Design Group, I led the charge in creating innovative and impactful campaigns that resonated with this evolving landscape.

As Associate Creative Director, I spearheaded the development of compelling marketing strategies for Focus Features, among other prestigious clients. My role encompassed crafting engaging social content and driving campaign strategy to create immersive experiences for audiences.

Through projects like Blue Bayou, The Outfit, Cyrano, Belfast, and Wolf, I demonstrated a keen ability to develop interactive and emotionally resonant campaigns that captured attention across multiple platforms. My focus on understanding audience behavior and preferences enabled me to deliver content that truly connected with viewers.