ASSOCIATE CREATIVE DIRECTOR, WATSON

2021-2022

The entertainment industry is undergoing a seismic shift, with at-home viewing redefining how audiences engage with content. At Watson Design Group, I led the charge in creating innovative and impactful campaigns that resonated with this evolving landscape for well known studios like Amazon Prime, A24, Focus Features, and Neon.

As Associate Creative Director, I spearheaded the development of compelling marketing strategies for Focus Features, among other prestigious clients. My role encompassed crafting engaging social content and driving campaign strategy to create immersive experiences for audiences.

Through projects like Blue Bayou, The Outfit, Cyrano, The Northman, Downton Abbey, Belfast, The Card Counter, and Wolf, I demonstrated a keen ability to develop interactive and emotionally resonant campaigns that captured attention across multiple platforms. My focus on understanding audience behavior, what drives impact and feeling, and today’s audience’s preferences enabled me to deliver content that truly connected with viewers.